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 đźŚż Our Story


Urban Setters began with a simple yet powerful belief: fashion can be a force for good.

Founded in Tamil Nadu, our journey started with a desire to create apparel that not only looks great but also feels right—on your skin, in your heart, and for the planet. As a former educator, finance professional turned entrepreneurs, our founders envisioned a brand that blends creativity with consciousness, rooted in values of sustainability, positivity, and local empowerment.

We craft every piece with care, using eco-friendly materials and ethical practices. Our designs are inspired by everyday optimism and the belief that small choices—like the clothes we wear—can shape a better world. We proudly serve our local market first, celebrating Indian craftsmanship and setting new standards for quality and intention.

Urban Setters isn’t just a brand. It’s a movement toward mindful living, conscious style, and community-driven impact. And this story is just getting started—with you in it.

 đźŽŻ Our Goals

At Urban Setters, our goals are rooted in purpose, progress, and positivity. Every step we take is guided by our commitment to creating fashion that uplifts people and protects the planet.

  • 🌱 Champion Eco-Friendly Fashion
    We aim to lead the shift toward sustainable apparel by using eco-conscious materials, ethical production methods, and minimal waste practices.
  • 🇮🇳 Empower Local Communities
    Our first and most cherished market is India. We strive to celebrate local craftsmanship, support regional talent, and deliver world-class quality with local pride.
  • đź’« Inspire Mindful Living
    Through our designs and messaging, we promote a lifestyle of intention, kindness, and everyday positivity—fashion that feels good and does good.
  • 🤝 Build a Loyal, Impact-Driven Community
    With initiatives like Peace Points and referral rewards, we’re creating a tribe of changemakers who believe in conscious choices and shared growth.
  • 🌍 Create a Better World, One Garment at a Time
    Our long-term vision is to make sustainable fashion the norm, not the niche—setting new standards for style, substance, and social impact.